DIWAS DUSSEHRA, DURGA PUJA AND DIWALI SOCIAL MEDIA CAMPAIGN IMAGERY
As a kurta brand that primarily caters to a young Gen-Z audience, the ask was to create imagery for their Dussehra, Durga Puja and Diwali campaign for social media. After studying our audience, I realised that Gen-Z celebrates every occasion on their own terms - living in the moment and moulding traditions to fit their lives. This festive season, I wanted to make the brand show up as they do. Present, personal and proud of every moment.
GENERIC KEY VISUALS
Along with the festive key visuals, we also managed to capture some generic shots, which could be used by the brand on their website and online marketplace.
Along with the festive key visuals, we also managed to capture some generic shots, which could be used by the brand on their website and online marketplace.
DIWAS DIWALI 2025 CAMPAIGN DESIGN CREDITS
Design and Art Direction by : Mannat Sait
Set Design by : Derived Films
Photographer : Tijo John
Creative Director : Vinod Rajagopalan
Executive Creative Director : Nikhil Narayanan
Design and Art Direction by : Mannat Sait
Set Design by : Derived Films
Photographer : Tijo John
Creative Director : Vinod Rajagopalan
Executive Creative Director : Nikhil Narayanan